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How to Make Your Social Media Presence Employer Friendly

IT’S time to clean up your digital imprint and make sure your social media presence is resume-worthy, as you prepare to snare that dream job.

Social media is fast becoming one of the first ports of call for employers as they research candidates for future positions.

According to a recent survey by Jobvite’s Social Recruiting, only 4 per cent of recruiters do not use social media in their hunt to fill positions.

Alcohol and drug consumption was viewed as a negative by 54 per cent of cyber-stalking employers while shared details about volunteer, professional and social engagements was viewed as a positive by 76 per cent of bosses.


Don’t be one of those contenders to lose out during this new integral part of recruiting— before you apply for a job, manage your online persona by following these tips as recommended by Deakin University.

  • Google yourself and investigate what sort of impression you are making online.
  • Make sure to untag yourself in photos that you would not want your future boss to see. Ask your friends to do the same.
  • Delete social media posts that might affect your job-seeking efforts.
  • Privacy settings are a good tool to hide the negative and highlight the positive.
  • Now is the time to create professional online profiles to show off your skills and experience.
  • Join the discussion in professional forums and always remember your netiquette.
  • Make sure your grammar and spelling is flawless and be polite online.



  • More and more organisations are using Facebook as part of their graduate recruitment strategy. Make sure to follow, research and interact with organisations of interest.
  • Facebook like LinkedIn can be a good way to research hiring managers and get to know what big companies are looking for.
  • Update your status to reflect your job search goals and reach out to friends when searching for new positions.


  • Use a professional-looking photo and craft your tagline to how you wish to be seen by your future employer. Don’t use a selfie.
  • LinkedIn jobs is great place to search for vacancies in your chosen profession.
  • Deakin encourages students tom follow organisations they’re interested in working for and view profiles of those who are already employed by them.
  • Now is the time to connect with industry job seeking groups for search tips and opportunities.
  • Deakin University urges students to make sure they connect with individuals from their fields of interest. It is ok to ask a common connection to introduce you to someone who could be useful.
  • It is a good idea to start collecting recommendations from colleagues, managers and other professionals who know your skill-set.


  • If you already have a personal twitter account and do not wish to mix business with pleasure, now is the time to make a professional twitter account to aid your job seeking efforts.
  • Your biography is very important. Outline your skills and what you are looking for as concisely as possible.
  • Follow organisations and experts in your chosen field. Participate in meaningful discussions online.
  • Through Twitter you can link to any professional blogs or online profiles you have such as LinkedIn.
  • Let your personality come through in your account. Show future employers your interests and style.
  • Twitter can be a challenge to new users, make sure you understand the lingo and functionality.


  • Follow and reply to job search sites like Adzuna that may offer links to jobs, meeting the right people and good advice.
  • Let your knowledge shine in your own blog or utilise an e-portfolio to show the world what you are made of.
  • Blogs must be regular and up-to-date.
  • Deakin University says graduate connections are great blogs to follow for students and graduates.

Experts agree that your online ego is never really safe and nothing you post on the internet is truly private, so be careful with what you share in the cyber world.

When it comes down to it, you need to be appropriate. Make your social media account a balanced mix of both your social life and your professional life.

Removing unwanted material is an easy fix. If you know the person who’s responsible for posting it, ask them to take it down. But if the content is on a site hosted by someone you don’t know, contact the site owner or administrator with a request to remove it.

Make a google search part of your regular reputation management to help remain in control of how, where and when you are mentioned online.

More and more hiring managers are now choosing applicants based on positive information they find on social media, so give yourself an impressive online presence and win that new job.