When our CEO Raife Watson met with Westpac’s Marketing and HR Divisions, they had two goals:
(1) To tap into a unique talent pool of white collar, passive jobseekers.
(2) To promote Westpac’s employee value proposition to a high quality audience.
Raife recommended a campaign using Adzuna’s Branded Job Feed across the Fairfax Media Network. (Pictured)
So, how did we go?
Over a two week campaign we:
* Delivered a whopping 9,869,963 impressions across the Fairfax Media Network
* 3,499 people clicked on Westpac’s job advertisements
* 1,507 completed applications
* 50% conversion
Speak with Adzuna about our Branded Job Feed today
02 9247 7497