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So you want to work in Analytics?

Business analysis provides the vital link between a company’s business objectives and its IT capabilities. It has emerged as a key business practice all around the world as adept business analysts contribute to the profitability of small and large scale companies in almost every industry.

It’s a great industry to be trained in as it allows you to seize opportunities in a rapidly changing international marketplace, by teaching you the skills that modern companies need to remain competitive.

As a business analyst, your primary objective would be to guide businesses in implementing tech solutions in the most cost-effective way, by analysing data to determine the requirements of a project and then communicating those requirements in an effective manner to stakeholders, partners and facilitators.

The scope of an analyst’s role can vary widely according to the specific needs of the employer. Analysis can be helpful in marketing, operations, finance and accounting, as well as in IT related projects. The actual work areas that can be improved through analysis include customer relationship management, production, billing and workflow. Analysts are generally required to validate and assess their activities as well as determine if a solution has met the requirements.

Types of jobs in the Analytics industry include:

  • Business analysts
  • Computer systems analysts
  • IT business analysts
  • Ratings analysts
  • Risk analysts

Personal Skills

Five key skills that will help you score a job in the Analytics industry:

  • Advanced communication skills
  • The ability to share valuable insights convincingly
  • The ability to understand complex data and what it represents
  • The ability to gauge the trustworthiness of data
  • A deep understanding of the problems that need to be solved within businesses

Interview and Job Hunting tips

  • Case study questions are often used to test your analytical and problem solving skills. Be prepared to draw diagrams and mockups to demonstrate your ability.
  • Become proficient in some of the basic frameworks used in solving business problems, like SWOT and BCG Matrix. You may need to draw on these while coming up with strategy recommendations.
  • Always be on the lookout for opportunities in the interview to highlight any business analysis work experience.
  • If you don’t understand a question or if you have doubts that you have heard the interviewer right, don’t be afraid to ask for clarification or for the question to be repeated. The interviewer is likely to be impressed that you do take that extra step to ensure you are crystal clear on what is required of you, an important skill for an analyst.