The definition of SEO is Search Engine Optimisation. A professional in the relatively modern vocation finds himself engaged in the overall performance of websites.
Technically skilled in many areas of computer language and programming, the SEO manger will oversee all aspect of website design, links, errors...in fact all aspects of a functioning website.
An analyst of sorts, SEO Managers will research and understand key words that will direct traffic to enable the site to be foremost in random searches. To make the site seen and heard and be of value requires constant monitoring. Reporting on performance detailing anomalies and preparing solutions.
Currently the main sites to be concerned with are Google and Yahoo with Bing creeping in and the focal point for site indexing examination and rank.
A main role is to study your competitors and scrutinize their successes. Why you are being out-ranked? Find out and fix it.
Problem solving abilities relayed in an efficient no- fuss manner is vital in this role. In a fast paced industry, a successful individual needs to keep up. The role is labour intensive therefore individuals need energy and enthusiasm.
Analytic qualities and the desire to maximize the potential of the website through intelligence and creativity will ensure a leader others will be happy to follow
This is exciting and lucrative environment for the right person but e prepared to put initial long hours to ensure success.