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Digital Marketing Manager

Location: Carlton
Hours: Full time
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An exciting opportunity to lead marketing at a tech-startup enabling the next-generation of aged care at home.

110k p.a. + options + 10% super | Flexible (Full time or Part Time, remote working options)

Umps provides smart-home technology to support older Australians can remain safe, well and independent at home. We’re currently working with the largest care providers in Australia and have a clear line of sight to deploy our tech to hundreds of thousands of customers over the next 3 years.

We’re now looking for a Digital Marketing Manager to build Umps’ marketing function. This role would suit a mid-career marketer hungry for an opportunity to ‘step-up’ to a Head of Marketing role in the next 18 months.

The job.

  • You’ll be responsible for building Umps’ marketing function from the ground up, including:
  • Defining our marketing strategy to support our B2B sales strategy, driving MQLs and supporting internal and partner sales teams to take leads through to customers;
  • Selecting and establishing our marketing tech-stack, including the redevelopment of our website to better reflect our focus on B2B sales;
  • Implementing your strategy, with a focus on digital marketing channels;
  • Building the marketing team. You will act as a line manager for the next marketer at Umps and manage work across a number of freelancers.

Why this job is for you.

  • Ownership. This is an exciting opportunity to step-up. From idea to implementation, you will work with our founders to develop our marketing strategy and bring it to life.
  • Growth. The aged care sector is adopting technology faster than ever before. We're already working with the largest providers of health-tech in Australia, and have partnerships in place to deploy hundreds of thousands of devices over the next 3 years.
  • Purpose. You will work with technology that truly matters. Every device we deploy is supporting someone to continue living in their own home with safety and independence.
  • Flexibility. We’ll support you to define when you work and how you work. Part-time? No problem for the right candidate. School hours? Fine by us. Remote work options? Of course! Let us know about how this job could work for you.

What we’re looking for.

  • An ability to think strategically and a ‘whole of business’ perspective;
  • A do-er, with the capability to take a key role in the implementing your strategy;
  • An appreciation of end-to-end B2B sales, and experience implementing a B2B marketing strategy;
  • A high proficiency in relevant areas of digital marketing, with experience driving MQLs through digital channels;
  • Experience working in a small team or startup (or an appreciation of how this differs from larger companies);
  • A relevant tertiary qualification in marketing;
  • At least 2 years' of experience working in a relevant field.


110k base + options + 10% superannuation


Our team is in Melbourne, with most working 1 to 3 days a week from our office. The right candidate could perform this role from anywhere, and we will consider applicants outside of Victoria.

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