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Brand Manager

Location: Hobart Region
Company: HAYS
Hays
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Newly created permanent Brand Manager job in Hobart


Your new company
Hays are proud to be partnering with a leading Tasmanian based organisation in the recruitment of a newly created Brand Manager role. Their current marketing team work on multiple brands across national markets and need an experienced Brand Manager to oversee brand alignment and future growth plans.

Your new role
The Brand Manager will support strong business growth, proactively drive key projects and brand initiatives across their award-winning brands. The Brand Manager reports to the Head of Marketing and is responsible for leading all brand alignment strategies including:

  • Oversee the strategic brand planning process each year, including but not limited to:
    • Defining target consumers and analysing market conditions
    • Conducting research and undertaking analysis of existing research and data to understand target customer behaviour
    • Build annual brand plans including budgets and measurable objectives for approval
    • Undertake brand diagnosis to understand target customer brand perceptions and manage brand tracking activities
    • Develop and manage new brand guides, undertaking an annual review process to ensure alignment to the business strategy
    • Develop and implement strategies on consumer brand-interaction to encourage increased purchase through a unique offering and position in market
    • Lead new product development and market planning
  • Plan, schedule and coordinate premium disruptive brand experiences and activations
  • Champion all brand activities with internal and external stakeholders

What you'll need to succeed
To be successful in this role you'll have proven experience in brand and marketing management. You’ll bring skills in developing creative and innovative marketing strategies across online and offline platforms which are backed up by solid analysis to ensure ROI. You will ideally have experience working in a similar role within a Retail, Food or FMCG consumer lead environment.

What you'll get in return
This is a newly created permanent role offering excellent salary + super with flexible working arrangements. In addition, you can also make the most of:
  • Excellent career progression opportunities
  • Generous leave policies
  • Health and wellness incentives

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or contact Rachel Callen now on 03 61085504 or rachel.callen@hays.com.au
If this job isn't quite right for you but you are looking for a new position in Marketing & Communications, please contact us for a confidential discussion on your career.

LHS 297508 #2637231
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